“There is an opportunity for branding, and it is going to be about flavor and story,” he said. Kenary highlights how, because they worried about brand loyalty within the segment, Harpoon would not have entered the hard seltzer market without Polar. “But we started paying closer attention to the space about two years ago when all of a sudden our kids and friends were talking about hard seltzer and bringing it to parties.”
“We are beer people to our bones,” Kenary said. Last May, the two companies came together to create a signature Harpoon UFO beer “brewed with the essence of Polar Seltzer’ade Blueberry Lemonade.”Īt that point in time, Harpoon wasn't too focused in diving into the hard seltzer market, and it wasn't until hard seltzer started gaining popularity that they began taking notice. The new venture marks the second collaboration between Harpoon and Polar. The base liquid will be produced at Harpoon’s facility in Boston, and then transported to Polar’s facility in Worcester, where it will be carbonated and flavored, Kenary added. Keeping true to their seltzer origins, the libations will be flavored with “the same essences that Polar uses in its non-alcoholic products." The spiked seltzers will be made with 100 percent cane sugar and sold in 6-packs and varitey 12-packs, each can containing 110 calories, 1 gram of sugar and 5 percent ABV. “We are using their flavors in these seltzers, and they will be more highly carbonated – something that Polar is known for.” “We had an opportunity to work with the leading seltzer brand in our market,” Kenary said. For more information on Kramer Beverage, please visit to Partner with on Forthcoming Hard Seltzer Line. Kramer Beverage also distributes a wide variety of craft beers, from suppliers such as New Belgium and Sierra Nevada, to local favorites including Flying Fish, Double Nickel, Evil Genius, Glasstown, Sly Fox, and 2SP. Kramer Beverage is based out of Hammonton, Atlantic County, and services eight counties in southern New Jersey with top brands from MillerCoors, Constellation, Yuengling, Boston Beer, Heineken USA, Pabst, Diageo, FIFCO and more. Kramer Beverage is South Jersey’s largest beer wholesaler, owned and operated by four generations of the Kramer family since 1924.
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